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This site states the following, "Our aim is to help you preserve your old and precious photos and transform them into luxury photo books." Our analyzers noticed that the web page also stated " Every book is bespoke and will become a family heirloom." The Website also stated " We make it easy for you so that in no time at all you will have your photos presented in the. We offer a highly personalised service. We are passionate about bringing old photos back to life and Animare are experts in photo repair, editing and restoration. Each photo is treated with care and we have had some amazing results that have delight." The website's header had Luxury photo books as the most important keyword. It was followed by bespoke photo books, photo restoration, and old photos which isn't as highly ranked as Luxury photo books. The next words the site uses is family history gifts. gifts for special occasions was also included and might not be seen by search engines.